In 2015, Apple introduced something we hadn’t seen before: a smartwatch. At the time, no one was quite sure where Apple Watch would fit in the grand scheme of things. Was it an iPhone replacement? A fitness tracker? We didn’t know, but we believed in its potential. And more importantly, we believed it deserved great accessories.
From day one, we’ve been building bands, chargers, and other accessories to help you get the most out of your Apple Watch. Over the past decade, we’ve learned what makes Apple Watch gear great and what our community actually wants to see. Now, as we celebrate 10 years, we’re taking a look back on how far we’ve come.
2015: Stand
As soon as Apple announced Apple Watch, we got to work. One of our first accessories was Stand, a sleek, intuitive charging base that matched Apple’s design language and made daily charging feel easy and beautiful.
Stand was a curved, all-metal charging base for Apple Watch. And it truly was the first of its kind because it was available for purchase the day they announced Apple Watch.
In the field of watch accessories, the choice of strap plays a vital role in the overall wearing experience and style display. In recent years, fluororubber straps have gradually become the favorites of many watch lovers due to their...
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